About Us - Roborock Australia

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About Us


About Us

Founded in July 2014, Beijing Roborock Technology Co., Ltd. (Roborock) specializes in the research, development, and production of robotic home cleaners and other cleaning appliances.

Roborock’s HQ is in Beijing, with R&D and branch offices in Shanghai and Shenzhen—where our engineers, designers, scientists, and manufacturing experts collaborate closely throughout development and testing. We strive to create innovative products addressing various household problems, making life more comfortable with the development of cutting-edge technology.

Even though (or perhaps because) the home robotics industry is so new, many products coming to market that don’t showcase the true potential of the industry. At Roborock, our team is committed to showing the world what’s possible when you have a robot to help you at home.

Our team comes from companies like Microsoft, Huawei, Baidu, Foxconn, and other industry giants. We have diverse educational backgrounds and experience in different fields like algorithm development, electronic engineering, mechanical structure design, and manufacturing. Our vision is to create truly functional and durable products, helping people enjoy a life made possible by high technology.

Our values

We uphold the values of positivity, integrity, exploration, and cooperation.

We are down-to-earth and reject gimmicks.

We explore the unknown without limitations.

We pursue our ideals without compromise.

We stay true to our vision, working hand in hand.

Company milestones

In July 2014, our company was established.

In September 2014, we received the investment from Xiaomi and became a member enterprise of Xiaomi ecological chain.

In September 2016, Mi Home Robotic Vacuum Cleaner, our very first product, was launched, which has become the bestselling robotic cleaner in China.

On March 27, 2017, Mi Home Robotic Vacuum Cleaner was marketed in Taiwan, selling 15,000 units in one month with a turnover of NTD 130 million.

On September 19, 2017, we launched our second product. The Roborock Robotic Vacuum Cleaner, crowdfunding over CNY 10 million in 4 hours.

In Nov, 2019, we launched Roborock S5 Max, allowing people to mop with precision water control and even set mopping on a schedule.

On 6 Jan, 2020, we launched Roborock H6, the first cordless stick vacuum in the world to use an ultra-powerful LiPo battery. It drew extensively on our vacuum making experience and took three years to develop.

On Apr 29, 2020, we launched Roborock S6 MaxV, with advanced dual-camera optical avoidance. Powered by proprietary ReactiveAI algorithms, it marked a new level of Roborock cleaning intelligence.

On May, 2020, Multi-level Mapping was introduced on the Roborock S6 MaxV, making it easy for users to customize cleaning for every level of their home.

On 11 Jan, 2021, The Roborock S7, the first robot vacuum in the world to combine ultrasonic mopping with mop lifting, was launched.

On July, 2021, the Roborock Auto-Empty Dock was launched, making robot vacuuming more convenient than ever.

On Oct, 2021, Dyad, the world’s first dual roller motor, multi-roller wet/dry vacuum was launched in Europe.

At Roborock, innovation continues every day.